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Parma Italian Capital of Culture 2020 + 21 and Google Arts & Culture

Parma's art, music, food culture and craftsmanship are just a click away from you

Parma Italian Capital of Culture 2020 + 21 revealed itself to the world thanks to the ambitious project with Google Art & Culture.  Four thematic paths related to art, music, food culture and crafts have been created on the platform. There are over 17 thousand images including museums and collections and 30 places digitized with Street View of the city on Google Art & Culture.

Parma has been nominated Italian Capital of Culture for 2020 and 2021, and the arrival of the pandemic has forced the city to rethink its cultural calendar by focusing on new technologies, on the possibility of approaching a wide range of stakeholders through new communication channels . Eighteen months later, Parma has completed an exceptional project and is ready to open its doors to the world thanks to the Digital, a means that goes beyond geographical borders, to celebrate its heritage.

The second night is ours!

Book a stay in Parma of at least two nights during a weekend between the 2nd July and 31st August and from the 15th October until the 31st December 2021! Thanks to the initiative "The second night is ours!" you can stay in the city for two nights for the price of one.

Visit the website parma2021.it and organize your experience by letting yourself be inspired by the events and itineraries organized for Parma Italian Capital of Culture 2021. Access the platform and book a stay for you and your family by choosing from the accommodation facilities that adhere to the "The second night is ours!". 

A new logo for the land of slow mix

On Thursday, 13rd May 2021 Visit Emilia has presented the new logo designed by McCann agency.

At the base of the proposal, the idea of ​​a unique tourist offer characterized by the peculiarities of the provinces of Parma, Piacenza and Reggio Emilia. Their uniqueness are gathered in a varied panorama that allows visitors to enjoy multiple types of holidays united by the SLOW MIX, as a symbol of the return to that simplicity able to surprise each people with its little and wonderful details.

The concept of slowness, interpreted as an indispensable prerequisite of a tourism based on the authenticity of the holiday, of the contact with local people and with the territory lived, is combined with the concept of mix, an expression of a gradual variety, which ends up enhancing the uniqueness of our land thanks to the differences from all the other territories of Italy and of the world. 

The font used for the logo and the spacing between the letters allow an immediate reading and at the same time they convey a feeling of virtuous calm. On the other hand, the graphic element inserted inside recalls the connection between the provinces, showing how Parma, Piacenza and Reggio Emilia are joined together by an intertwining of traditions, culture and beauty.

The pay-off, instead, concretely expresses the unique experience of the Emilian slow mix, thus placing the territory and its peculiarities in the foreground.

Palazzo dei Musei in Reggio Emilia inaugurates a new space

An operation carried out by the architect Italo Rota's studio in collaboration with the Museum. This collaboration began in 2014 with the restoration of an unused space, that now can host exhibitions such as On the Road or Antonio Fontanesi and his heritage.

In the new exhibitions in Palazzo dei Musei, visitors can see archaeological and artistic collections and they will know, understand and admire our land through an exhaustive narration of the territory, the city and the people.

Ideally, it should become a permanent laboratory available every day for citizens and visitors.